IAI Awards 2026 · Excellence · Global Marketing

Award Announcement

GETONE MARKETING Wins the 26th IAI International Advertising Award

Helping LGMG become the second construction machinery brand to receive this recognition

GETONE MARKETING has been awarded the 26th IAI International Advertising Award in the Global Marketing category, for the campaign "LGMG Overseas Social Media Sensory Marketing & Global Growth."

This recognition not only validates the creative and global communication value of the project, but also marks LGMG as the second construction machinery brand in the industry to receive this prestigious award — following XCMG.

IAI Festival 2026 · International Creative Festival · Beijing

About the Campaign

Building a Global Brand Voice for LGMG

In an increasingly competitive global landscape, going overseas is no longer just about product distribution — it requires building a brand communication system that transcends cultural and geographic boundaries.

The "LGMG Overseas Social Media Sensory Marketing & Global Growth" campaign was built around LGMG's global branding objectives. Through creative content strategy, visual innovation, and multi-platform social media execution, we worked to elevate the brand's international presence and market recognition.

By communicating in ways that resonate with global audiences, the campaign helped LGMG establish a more distinctive and competitive brand image in international markets.

About GETONE MARKETING

From Asia to the World

As brands accelerate their global expansion, brand communication is shifting from "product going overseas" to "brand going overseas."

GETONE MARKETING specialises in overseas social media marketing, helping brands build international influence and long-term brand equity through content creativity, social media management, digital advertising, and global communication strategy.

We believe that truly effective global marketing is not just about being seen — it is about being understood, recognised, and chosen.